--- title: Boyar’s Scotts Miracle-Gro Investment Thesis - Boyar Value Group description: "Jonathan Boyar discusses his high conviction thesis for Scotts Miracle-Gro (SMG) on the Yet Another Podcast. SMG was a massive COVID beneficiary, and shares have sold off in kind with other COVID beneficiaries. Jonathan thinks the market is too pessimistic here, SMG's brands have Coke like market share, and the company has a rapidly growing \"picks and shovels\" cannabis business that he believes investors are basically getting for free at current prices." image: https://www.blog.boyarvaluegroup.com/hubfs/Imported_Blog_Media/yavb.jpg --- [Skip to content](https://www.blog.boyarvaluegroup.com/boyar-value-group-blog/blog/scotts-miracle-gro-high-conviction-thesis#main-content) [![logo](https://www.blog.boyarvaluegroup.com/hs-fs/hubfs/Boyar_October2018%20Theme/Images/logo.png?width=110&height=70&name=logo.png "logo")](https://boyarvaluegroup.com) [![logo-inverted](https://f.hubspotusercontent10.net/hubfs/2333817/GiantFocal_Marketplace/March/logos/logo-inverted.svg "logo-inverted")](https://boyarvaluegroup.com) - Boyar Family of Companies #### Boyar Family of Companies Whether uncovering a new idea for our research subscribers, managing pension funds, or handling accounts for individual investors, our research-driven insights help both professional and individual investors pursue their investment goals.  [![Boyar\_Logo\_Asset\_Management-May-31-2023-08-39-05-3251-AM](https://www.blog.boyarvaluegroup.com/hs-fs/hubfs/Boyar_Logo_Asset_Management-May-31-2023-08-39-05-3251-AM.png?width=539&height=200&name=Boyar_Logo_Asset_Management-May-31-2023-08-39-05-3251-AM.png)](https://www.boyarassetmanagement.com/) Boyar Asset Management focuses on investing in the equity securities of intrinsically undervalued companies. 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Some of the topics discussed were: - SMG’s brands Coca-Cola like market share due to their well-known brands - SMG’s  ability to increase prices as a result of having  a great consumer franchise - SMG’s cannabis strategy via their rapidly growing Hawthorne division ***[To request samples of our Scotts Miracle-Gro research reports](https://www.lp.boyarvaluegroup.com/smg2021)[, please click here.](https://www.lp.boyarvaluegroup.com/smg2021)***           [![Special Sample Reports](https://www.blog.boyarvaluegroup.com/hs-fs/hubfs/Imported_Blog_Media/Blog-picture-4.jpg?width=600&height=300&name=Blog-picture-4.jpg)](https://www.boyarvaluegroup.com/wp-content/uploads/2022/01/boyar-forgotten-forty-2022-sample-report_New.pdf)   **Act Now for a Special Bonus Offer on the 2022 Forgotten Forty:** Purchase the 2022 *Forgotten Forty* by February 15, 2022 and save $500 off the list price of $4,995. You’ll also get two pieces of bonus content with your order (over $5,000 in value): - February 2022*(featuring three full-length reports on companies we believe to be undervalued)* - April 2022 *(featuring three full-length reports on companies we believe to be undervalued)* [![Order The Forgotten Forty Today!](https://www.blog.boyarvaluegroup.com/hs-fs/hubfs/Imported_Blog_Media/il-4.png?width=296&height=40&name=il-4.png)](https://boyarresearch.myshopify.com/products/forgotten-forty-2022-edition-with-bonus-content)                   This information is not a recommendation, or an offer to sell, or a solicitation of any offer to buy, an interest in any security, including an interest in any investment vehicle managed or advised by Boyar Asset Management (“Boyar”) or its affiliates. Past performance does not guarantee future results. This material is as of the date indicated, is not complete, and is subject to change without notice.  Additional information is available upon request.  No representation is made with respect to the accuracy, completeness or timeliness of information and Boyar assumes no obligation to update or revise such information. Nothing in this video should be construed as investment advice of any kind. Consult your financial adviser before making any investment decisions. Any opinions expressed herein represent current opinions only and no representation is made with respect to the accuracy, completeness or timeliness of information, and Boyar Asset Management and its affiliates assumes no obligation to update or revise such information. You should not assume that any investment discussed herein will be profitable or that any investment decisions in the future will be profitable.   Past performance does not guarantee future results. 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A copy of current Form ADV Part 2A is available upon request or at [www.advisorinfo.sec.gov](https://www.email.boyarvaluegroup.com/e2t/c/*W7PnHLD67ZQ7bW16ckPp7SXnpK0/*W5_f3W15SCt0TW8k61hB8Vl3Mq0/5/f18dQhb0S1Wf2S0ghgTvNLN768mHdW4TBHWj7kDvvsW1XL-qM17fRQGW3nKGpR1nJGd1W8HWcS960L4mBW619gww8zqDvMN8WJBgq80BpZW4_pkj-44-zSLM2JM3gBbTJsW7LgTK23rcRLNW4zBPFz3jsq3vW6gF4KC2lYpdHW8Q8-dt1DnGm7W4LHSfT8WMkyxW7fLkHk6Fcxx8W2FC6mK5V_spdW8h6SPL8ZbsycW4q3lkB7_ffz5W1XDdKg7w7XhCW7PgZ2L4_xkrCV-4dRq8nsVjmW8F-3yw6Bx0tQW69PT_v2h5Qp4W3c54zK5Q-dMXW8-rmGG1BFrxzW4549fr59KPJ5W3Z3m5B2sJ-WvW7dXvXY5r2VF4V1yDY-10xsqKTB3Dv7NG7r-W88v-BJ1vts_QMnnPphXcWHqVnC8vW5g7F2VVRv_sB1mCNDxW5Ghp4S1NWjLfW1bDQkf3nKs-bW7Jg-_26ZrhmwW17D1r64Ggf1YW1Ls4yx7wvVDKN655V4jKW5l2W1WTS9J6vpsb6W3PRmv-7krD9cW3TgXRm5MkQGwW43sVXy3dhQt7N90xblLjVFZpW8YDbxl1xzHBGN5GJp2_TMhhJW2_BMqW8Zmj95W1jt4Qt24SNg6W7Frkk71Gvn9nW1VQ1vT89lq49W5YfWMj6GwLprVKS66J99NdbwW23yW6r4-Tx6PW5Kf9St8R9rL7W5XGy1N7z99xtW8MNpHw87_00cW95LX7294hw6gW8pCQb_6pdH17W8LHWFg4ndqM-W7jX1Bt2-B97Bd5YtsR04). Please contact Boyar Asset Management Inc. at (212) 995-8300 with any questions.  Clients of Boyar Asset Management own shares of Scotts Miracle-Gro, Madison Square Garden Sports and Callaway. [Blog](https://www.blog.boyarvaluegroup.com/boyar-value-group-blog/tag/blog) [Sep 4, 2026 Jonathan Boyar Discusses Uber, MSG Sports, Cooper, and Scotts Miracle-Gro on CNBC's Closing Bell Overtime](https://www.blog.boyarvaluegroup.com/boyar-value-group-blog/jonathan-boyar-discusses-uber-msg-sports-cooper-and-scotts-miracle-gro-on-cnbcs-closing-bell-overtime) [Oct 7, 2026 Microcap Investing with Ian Cassel: The Stocks Wall Street Can't Buy](https://www.blog.boyarvaluegroup.com/boyar-value-group-blog/ian-cassel) [Oct 23, 2026 The Boyar Value Group’s 3rd Quarter Letter 2026](https://www.blog.boyarvaluegroup.com/boyar-value-group-blog/3rd-quarter-letter-2026) [Previous Boyar’s Ideas for the Year Ahead & Thoughts on Big Tech Stocks](https://www.blog.boyarvaluegroup.com/boyar-value-group-blog/newsroom/boyars-best-picks-ideas-for-the-year-ahead-vs-big-tech-stocks) [Next The Wall Street Journal’s Spencer Jakab on the real winners of GameStop mania, Robinhood’s role in encouraging stock speculation and more...](https://www.blog.boyarvaluegroup.com/boyar-value-group-blog/podcasts/4020) ![website footer logo](https://www.blog.boyarvaluegroup.com/hubfs/website%20footer%20logo.webp) Since 1975 the Boyar family of companies has focused on creating value for our clients — by seeking out and investing in companies whose intrinsic value significantly exceeds that of its current market price. ##### Social Links ![facebook](https://www.blog.boyarvaluegroup.com/hubfs/facebook.webp) ### Facebook ![linkedin](https://www.blog.boyarvaluegroup.com/hubfs/linkedin.webp) ### Linkedin ![twitter](https://www.blog.boyarvaluegroup.com/hubfs/twitter.webp) ### Twitter ##### Contact us ![email](https://www.blog.boyarvaluegroup.com/hubfs/email.webp) ### info@boyarvaluegroup.com [mailto:info@boyarvaluegroup.com](mailto:info@boyarvaluegroup.com) ![phone](https://www.blog.boyarvaluegroup.com/hubfs/phone.webp) ### (212) 995-8300 ![map](https://www.blog.boyarvaluegroup.com/hubfs/map.webp) ### 667 Madison Avenue, 5th Floor New York, NY 10065 ##### Newsletter [Subscribe To Our Substack](https://boyarresearch.substack.com/) © 2026 Boyar's Intrinsic Value Research LLC. All rights reserved. | [Terms of Use & Legal Information](https://boyarvaluegroup-4595129.hs-sites.com/terms-of-use-legal-information) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "dateModified" : "2024-10-01", "datePublished" : "2024-10-01", "headline" : "Boyar’s Scotts Miracle-Gro Investment Thesis", "image" : [ "https://4595129.fs1.hubspotusercontent-na1.net/hubfs/4595129/Imported_Blog_Media/yavb.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.blog.boyarvaluegroup.com/boyar-value-group-blog/blog/scotts-miracle-gro-high-conviction-thesis", "@type" : "WebPage" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jonathan Boyar", "url" : "https://www.blog.boyarvaluegroup.com/boyar-value-group-blog/author/jonathan-boyar" }, "dateModified" : "2023-06-01T19:26:38.571Z", "datePublished" : "2022-02-07T20:26:00.000Z", "headline" : "Boyar’s Scotts Miracle-Gro Investment Thesis - Boyar Value Group", "image" : [ "https://www.blog.boyarvaluegroup.com/hubfs/Imported_Blog_Media/yavb.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.blog.boyarvaluegroup.com/boyar-value-group-blog/blog/scotts-miracle-gro-high-conviction-thesis", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.blog.boyarvaluegroup.com/hubfs/Boyar_Logo_Value_Group-1.png" }, "name" : "Boyar Value Group" } } ```